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Brochure Design
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Client: The Bailiwick Company
Project: Bailiwick Capabilities Kit
Corporate capabilities package for The Bailiwick Company, a full-service public relations firm. The kit includes a brochure, pocket folder, and proposal covers.
Client: Royal China & Porcelain Company
Project: Bridal Market Brochure
Consumer brochure.
Client: Riverside Symphonia
Project: Brochure
Season concert schedule.
Client: Amerada Hess
Project: Bulk Fuel Product Information
Product information sheet for Hess Oil?s large scale fuel buyers.
Client: Eureka Networks
Project: Eureka Networks Brochures
Capabilities and customer service brochures used for potential and current clients.
Client: Eureka Networks
Project: Eureka Networks Indentity Package
Identity package used as a marketing tool to showcase the company?s capabilities.
Client: InfoTechWorks
Project: Flyer
Client: 3D Printing and Copy Center
Project: Postcard
Client: Riverside Symphonia
Project: Postcards
One of our pro bono clients, the Riverside Symphonia is a small professional symphony orchestra who performs in the Buck County, PA area. Also see their web site under Interactive.
Client: Bob Krist Photography
Project: Promotional Calendar
Annual calendar project done in partenship with travel photographer Bob Krist. Please complete our contact form for your complimentary copy. Be sure to mention that you'd like a calendar.
Client: Quantum Learning
Project: Quantum Learning Image Brochure
Image brochure intended for pharmeceutical sales training buyers.
Client: Sommer Consulting
Project: Sommer Consulting Identity Package
Identity package including logo, stationery, brochure, and pocket folder.
About Brochure Design
What is a brochure?
Simply put, a brochure is a short printed or digital document that summarizes promotional information. Like all of our print work, every brochure is available as a PDF for emailing or your downloading from your website. The brochure is the quintessential leave-behind or direct mail piece. Every business or organization should have some kind of capabilities or image brochure that can be mailed, delivered, emailed or downloaded. And with huge advances in digital printing, full-color brochures are inexpensive and very high quality.
What should be in a brochure?
The first considerations when planning a brochure should be the goal of the brochure and the target audience. Understandably, some clients are tempted to create a one-size-fits-all brochure with multiple messages or multiple target audiences. But it's better not to dilute your message. Design the brochure with a specific goal for a specific audience.
Keep the message strong and brief.
You don't have to say everything there is to say about your subject. In fact, in most cases, it's probably best to just pique their interest. Chances are you want the client or prospect to do some kind of follow-up, visit your website or call you for more information, or complete a form and mail a donation.
As in all good design, powerful, professional images are key.
That's not to say you have to use images. There are plenty of well-designed brochures that only use typography. But when images are used, and that's most of the time, they should be intriguing, visually compelling and high quality.