Working with Graphic Designers:

A Primer on How to Get the Most for Your Money

By Janis Burenga

As professional marketers, we work with many different graphic designers based on their individual strengths matched to the client project. Most of our clients – as marketers themselves – are well aware of the “rules of engagement” and have learned to rein in impulses that can lead to high costs. From time-to-time, however, we will work with a client unaccustomed to the design process and invariably inexperience leads to unnecessary cost. read more…