Your brochure is the quintessential leave-behind or direct mail piece and here are a few essential brochure design considerations. Every business or organization should have some kind of capabilities or image brochure that can be mailed, delivered, emailed or downloaded. And with huge advances in digital printing, full-color brochures are inexpensive and very high quality. Like all of our print work, every brochure is available as a PDF for emailing or your downloading from your website.
What should be in a brochure?
The first considerations when planning a brochure should be the goal of the brochure and the target audience. Understandably, some clients are tempted to create a one-size-fits-all brochure with multiple messages or multiple target audiences. But it’s better not to dilute your message. Design the brochure with a specific goal for a specific audience.
Keep the message strong and brief.
You don’t have to say everything there is to say about your subject. In fact, in most cases, it’s probably best to just pique their interest. Chances are you want the client or prospect to do some kind of follow-up, visit your website or call you for more information, or complete a form and mail a donation.
As in all good design, powerful, professional images are key.
That’s not to say you have to use images. There are plenty of well-designed brochures that only use typography. But when images are used, and that’s most of the time, they should be intriguing, visually compelling and high quality.